OUR APPROACH
The name “FULKREM” originates from Archimedes’ famous quote: “Give me a lever long enough and a FULKREM on which to place it, and I shall move the world.”
This philosophy drives our approach to sales transformation. We provide the strategic FULKREM that leverages your existing strengths to achieve remarkable growth.
MEET ROY DE MEDEIROS, Outsourced Sales Advisor
Roy De Medeiros brings over 25 years of senior management experience from Fortune 500 companies like GE Healthcare and Getinge AB to every client engagement. As Vice President of Sales with extensive P&L responsibility ($25M-$65M), Roy has built and directed elite customer-focused sales teams across multiple industries.
Roy’s expertise includes:
Building high-performing sales organizations
Developing comprehensive customer strategies
Executing complex solutions selling to C-level customers
Channel management and competitive response strategies
Coaching teams to elite-level performance
Leveraging performance metrics and sales optimization tools
SPECIALIZED EXPERTISE AND CERTIFICATIONS
Roy holds multiple certifications that enhance his ability to deliver exceptional results:
Certified Exit Planning Advisor (CEPA) from the Exit Planning Institute
Certified NLP Master Practitioner
Certified NLP Master Coach
Executive Leadership – Rotman School of Management Executive Programs
This specialized training complements his extensive corporate experience, allowing him to identify and address gaps in strategy, training, and operational processes that limit sales performance.
WHY CLIENTS CHOOSE FULKREM
Business owners and CEOs partner with FULKREM Management Group when facing critical sales challenges:
Stagnant or declining sales despite having quality products or services
Growth outpacing infrastructure, creating operational bottlenecks
Inconsistent sales execution limiting predictable revenue generation
Lack of strategic sales leadership to guide sustainable growth
Our clients appreciate our hands-on approach. Not only do we provide recommendations, we actively participate in execution, ensuring every step delivers tangible results.
OUR COMMITMENT
We measure our success by your results. Through the Certified Sales Operating Management System™, we deliver customized solutions that address your specific challenges and opportunities.
Schedule a 30-Minute Consultation with Roy to discuss your specific sales challenges and explore potential solutions for your business.
