Ashvin Bapat (Leadership Team)
Principal Consultant & Fractional CMO, Purple Ocean Financial Consultants
Fractional CMO Partner with Fulkrem Management Group
Ashvin Bapat is a Fractional CMO who steps in like a seasoned, in-house marketing leader—without the full-time overhead—to help small and mid-sized B2B businesses get unstuck, grow faster, and turn marketing into a reliable revenue engine. He combines enterprise-level experience with a very practical, hands-on style, working directly with owners and leadership teams to clarify direction, build a focused plan, and then roll up his sleeves to help execute it.Resume-Ashvin-Bapat.pdf+1
Over two decades, Ashvin has led brand, digital, and go-to-market strategy for multi-billion-dollar businesses at GE, including launching the GE Vernova brand and leading global strategic and digital marketing for GE Renewable Energy’s Grid Solutions business. He has built demand-generation programs that produced more than $154M in eCommerce orders in a single year and supported sales pipelines in excess of $750M—experience he now “right-sizes” for SMBs that want disciplined, high-impact marketing without the bureaucracy.Resume-Ashvin-Bapat.pdf
As your Fractional CMO, Ashvin focuses on what matters most for an owner-led or growth-stage company:
- Getting your positioning and messaging crystal clear so the right customers quickly understand why they should choose you.
- Designing go-to-market and demand-generation programs that actually fill the pipeline with qualified opportunities, not just impressions and clicks.
- Turning your website and digital presence into a true conversion engine through better content, UX, and SEO.
- Equipping your sales team with the tools, stories, and collateral they need to close more deals, faster.
Ashvin’s process is simple and business-owner friendly: he starts by Assessing & Aligning around your goals, numbers, and constraints; then Builds & Activates clear positioning, messaging, and campaigns; and finally Optimizes & Scales by tracking results, refining what works, and helping your team build repeatable systems. You get a strategic partner who speaks the language of both marketing and business—someone who understands that cash flow, profitability, and enterprise value are just as important as brand awareness.
If you are a small or mid-sized B2B company that needs a senior marketing leader to drive growth, Ashvin offers the depth of a global CMO with the practicality and flexibility of a fractional partner.
Connect with Ashvin at info@fulkremgroup.com , Website https://pofc.ca/ or +1 647 298 2060.
