Roy De Medeiros

Roy De Medeiros is a Fractional Chief Revenue Officer, Sales Advisor, and founder of Fulkrem Management Group—a firm built on one core belief: business owners shouldn’t have to figure outgrowth alone. He helps entrepreneurs unify fractional leaders into systems that deliver business growth, value, and founder freedom.

With more than 25 years of senior sales leadership experience at Fortune 500 companies including GE Healthcare, Getinge, and Cantel Canada, Roy has led teams through major growth, integration, and transformation. He has scaled businesses from $2M to over $100M, consistently driving double-digit growth, market share gains, and operational excellence by putting the right structure, talent, and metrics in place.

At Fulkrem Management Group, Roy has assembled a curated ecosystem of fractional executives—CFOs, CMOs, COOs, HR leaders, wealth planners, and M&A advisors—who work together as a unified growth team for owner-led businesses. Rather than hiring expensive full-time executives or piecing together disconnected consultants, business owners get access to proven, EOS-aligned systems and experienced leadership that installs the structure, processes, and accountability needed to turn sales and business chaos into predictable growth.

As a fractional CRO and advisor, Roy helps founders and leadership teams:

• Build and run Sales Operating
• Management Systems that align marketing, sales, and customer success into one cohesive revenue engine.
• Design repeatable sales processes, pipeline management cadences, and performance dashboards that make revenue predictable and scalable.
• Develop and mentor high-performing sales teams and leaders.
• Prepare the commercial organization for scale, investment, or exit.
• Step back from daily firefighting and focus on what matters most.

Roy’s proven process includes creating a strategic business plan, building a strong leadership team, and driving sustainable sales growth. He works alongside owners to restore sales momentum, improve visibility, and create the foundation for long-term success—whether the goal is scaling operations, preparing for an exit, or simply achieving owner freedom.

Book a meeting at https://meetings.hubspot.com/roy-de-medeiros, email info@fulkremgroup.com, visit www.fulkremgroup.com, or call 289 500 0015 to explore how Fulkrem’s fractional leadership ecosystem can help your business scale faster, create freedom, and increase company value.